ABOUT
Esmeralda Velazco is a Latinx designer specialized in Branding and Art Direction. Born in Los Angeles, Esmeralda moved to San Francisco where she graduated from California College of the Arts in 2018 with a distinction
in BFA Graphic Design.
Her design practice is profoundly based on
deeply understanding the brand's essence by helping companies bring their "brand experience" to life, create visual stories that evoke a feeling people desire, and disseminate information in
the purest visual form, while aligning with the brand's values and tonality.
As a part of the Bay Area's design community,
Esmeralda is passionate about contributing to
the local art scene and enjoys making works
that facilitate bonding and a sense of solidarity
for people from similar cultures and backgrounds.

2020
Freelance designer for Women Sound Off and Singer/Rapper Jean Deaux's Album — Watch This! under EMPIRE, a digital media distribution company.
2019
Contract designer for Math Times Joy, visual identity and iconography work for Google Material Design.