ABOUT

Esmeralda Velazco is a Latinx designer specialized in Branding and Art Direction. Born in Los Angeles, Esmeralda moved to San Francisco where she graduated from California College of the Arts in 2018 with a distinction

in BFA Graphic Design.

Her design practice is profoundly based on

deeply understanding the brand's essence by helping companies bring their "brand experience" to life, create visual stories that evoke a feeling people desire, and disseminate information in

the purest visual form, while aligning with the brand's values and tonality. 

As a part of the Bay Area's design community,

Esmeralda is passionate about contributing to

the local art scene and enjoys making works

that facilitate bonding and a sense of solidarity

for people from similar cultures and backgrounds. 

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2020

Freelance designer for Women Sound Off and Singer/Rapper Jean Deaux's Album — Watch This! under EMPIRE, a digital media distribution company.

2019

Contract designer for Math Times Joy, visual identity and iconography work for Google Material Design.  

RESUME/CV

UPON REQUEST

SERVICES

ICONOGRAPHY

ILLUSTRATION

PHOTOGRAPHY

PRINT + DIGITAL

STYLING

VISUAL IDENTITY

ART DIRECTION

BRAND IDENTITY

CONSULTING

CREATIVE DIRECTION

GIFS

GRAPHIC DESIGN