Opera Fest is a music festival founded upon the values

of linking community and human emotion, by way of

reintroducing a classical genre to the people of

Los Angeles though music and technology.

​

Led by the idea ‘classical through technology’, the campaign's design focus was on elevating the festival in a way that felt contemporary yet classic.

 

Harmonic wavelengths were an inspiration to the design process. Artful yet polished, the final outcome marries precision with play, and strives for an equal focus of form with functionality. 

​

The color palette is reflective of a dusk ombre, bright pops

of pinks and blues are influenced by the autumnal equinox, providing a sharp accent throughout the identity. 

 

Additional features to the campaign: brochures that were mini-poster take-aways to attendees and metro cards.