Opera Fest is a music festival founded upon the values
of linking community and human emotion, by way of
reintroducing a classical genre to the people of
Los Angeles though music and technology.
Led by the idea ‘classical through technology’, the campaign's design focus was on elevating the festival in a way that felt contemporary yet classic.
Harmonic wavelengths were an inspiration to the design process. Artful yet polished, the final outcome marries precision with play, and strives for an equal focus of form with functionality.
The color palette is reflective of a dusk ombre, bright pops
of pinks and blues are influenced by the autumnal equinox, providing a sharp accent throughout the identity.
Additional features to the campaign: brochures that were mini-poster take-aways to attendees and metro cards.