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PROJECT  DESCRIPTION

Women Sound Off festival is an electrifying weekend for women creatives, entrepreneurs and allies to network, celebrate, and flourish in Oakland, CA.

From ground-breaking conversations and expertly curated panels to inclusive parties and markets, Women Sound Off

is the ultimate link-up for womxn. 

As sole designer, my role was to build a cohesive and compelling visual re-brand from scratch — with an

authentic and unexpected voice that combines both

the feminine and bold — drawn into pops of color. 

Most of the work was created in partnership with Pandora - Womxn. Promo posters were created as a series leading to the festival. As well as custom iconography, highlighting symbols of women empowerment for volunteer badges and social promotions on Instagram and IRL during the festival.

SERVICES

ART DIRECTION

BRAND IDENTITY 

GIFS 

ILLUSTRATION

SOCIAL MEDIA  

ASSETS

CREDITS

DESIGNER

Esmeralda Velazco

PHOTOGRAPHER

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WOMEN SOUND OFF FESTIVAL 2019

The marketing deliverables on Sound Off Day created

a challenge for the lineup announcement on Instagram. The design solution was to have each panel and event apply a color palette for identification purposes.

The Women Sound Off Festival logo approach was an ode to their previous name "Women In Music", I took inspiration from the shape of a record and created influencer graphic templates as record albums. 

The animated announcement on Instagram drew attendees and ticket sales for a packed event. After the talk the venue was open to the public for the closing event, EAT, SHOP, TALK, MARKET.

Additional graphics were created for vendors to share on their Instagram stories. Flyers and templates had their own color to indicate separate festival events. 

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Money Talks Panel 

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Womxn of Color in Tech Panel

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Expanding Womxn of Color Narratives Panel

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Climbing the Ranks Panel

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It's Personal, It's Biz Panel

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Boss Brunch Panel 

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