Y U DU DIS is about a block on the 20th street corridor of the Mission District in San Francisco, between Alabama Street and Bryant Street.
Known for its hip eateries, an annual music block party and thriving creative scene. The book highlights interviews on the creative process of Sightglass branding — Kyle Blue from ETC Studio, Celeste Prevost from Math Times Joy, and freelance designer and educator, Tina Hardison.
The identity is influenced by a large peach building on 20th and Florida street. From a literal interpretation of the creative process, I found hands to be the inspiration of the illustrations as they are the primary source to ideation
and making. The illustrations were kept in their true form,
all drawn with a big brush marker. Part of the identity
was to have headings hand lettered and illustrations to depict coffee runs, time management, and color checking
on a press check.
An interactive component to the book was designed
to use playing cards as ice breakers for social gatherings- networking parties.The objective of the game is to exercise our brain and conceptualize what our creative process
looks like when drawn.
In addition to the cards, I created take-aways with pins of individual hand illustrations as a means of "trade pins,
not business cards" method of exchange when meeting someone for coffee.