Y U DU DIS is about a block on the 20th street corridor of the Mission District in San Francisco, between Alabama Street and Bryant Street.

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Known for its hip eateries, an annual music block party and thriving creative scene. The book highlights interviews on the creative process of Sightglass branding — Kyle Blue from ETC Studio, Celeste Prevost from Math Times Joy, and freelance designer and educator, Tina Hardison. 

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The identity is influenced by a large peach building on 20th and Florida street. From a literal interpretation of the creative process, I found hands to be the inspiration of the illustrations as they are the primary source to ideation

and making. The illustrations were kept in their true form,

all drawn with a big brush marker. Part of the identity

was to have headings hand lettered and illustrations to depict coffee runs, time management, and color checking

on a press check.   

 

An interactive component to the book was designed

to use playing cards as ice breakers for social gatherings- networking parties.The objective of the game is to exercise our brain and conceptualize what our creative process

looks like when drawn.

 

In addition to the cards, I created take-aways with pins of individual hand illustrations as a means of "trade pins,

not business cards" method of exchange when meeting someone for coffee.