Art Direction • Branding • Iconography • UI/UX
Art Direction • Branding • Iconography • UI/UX
Take a minute to write an introduction that is short, sweet, and to the point.
Loisa is a New York, Latin-owned business bringing puro sabor to the New Latin Kitchen. Co-founded by Chef Yadira Garica, Kenny Luna, and Scott Hattis.
A company that dared to compete with Goya, is challenging the food industry — upgraded organic seasoning blends, spices, and no dyes or preservatives and earning its spot as a Latin staple hecho con mucho, mucho, amor!
Welcome to the New Latin Kitchen
I was commissioned as a Brand Designer to create every detail of the design and marketing for the company’s rebrand launch — from logo, iconography, and identity, to art direction and web.
It was a labor of love to work with the talented team at Progress Labs who developed the design and experience.
IG: Grapefruit Jalapeño Campaign
Haus is defining culture in the United States by enabling intimate, meaningful social gatherings with flavorful, smooth, and complex apéritifs shipped directly to your door.
Bringing authenticity to everything Haus creates, this direction speaks to the play that comes with hosting and facilitating a connection. The series brought in a level of warmth through the idea of open doors via graphic shapes, and photography implying a welcoming environment where relationships are built on the basis of trust.
IG Story: Haus Music Playlist & My Haus Campaign
Live in the moment rather than the minute, by creating balance through the way we design our lives is what the Haus vibe exudes for each photo in the My Haus campaign.
In 2021, My Haus was introduced as a new series where we catch up with friends at home to share how we live this year. I had the opportunity to work as a content designer, retouching images, curating a lifestyle through storytelling and developing graphics for paid-ads and socials, while working directly with the creative director.
Role: Brand Designer, Soft-UI/UX Designer
Product Designer: Magda Aggurie
Creative Direction: Nathan, Courtney Wall
Agency: Progress Labs
Selected Works
