Atlantic Health – a non-profit health care system that provides medical services and hospitals across New Jersey and New York.

The objective of this campaign was to raise awareness about the importance of getting screened for colorectal cancer if you’re 45+.

The concept: References are what bind a generation together, from floppy disks to rotary phones; Xennials grew up together, and now… it’s time to get colonoscopies together. We’re not saying you’re old. We’re just saying you’re old enough to remember this obscure thing from 40 years ago, and that means it’s time.

I was the Senior Visual Designer for Huge. My responsibilities included designing illustrations from an existing brand system, social content, and OOH advertisements.