Brand identity for Women Sound Off Festival — annual music festival and conference in Oakland, CA. The festival empowers Black and WOC creatives by creating a safe space to network, celebrate and flourish within the music, media, art, and tech sectors.
The design system represents the diversity of women and non-binary creatives by way of authentic, playful, minimal, shapes and bold colors coming together in this festival.
Due to the COVID-19 pandemic, Women Sound Off
Festival 2020 was cancelled.
Below were proposed ideas of how the festival's design system would translate as marketing deliverables and signage for the in-person conference.
SOCIAL MEDIA ASSETS
LOGO + TYPOGRAPHY
A geometric sans-serif logomark that carries a lot of visual character.
Much like the women who jump on stage, run the show and SOUND OFF! It is intended to be bold, tall, front
COLOR + SHAPE
A geometric fluidity in what it means to be a woman or non-binary creative.
The color palette derives from the unexpected voices — the energetic, loud, bold, quiet, and playful — the all you can be of any shape and size.
FESTIVAL PROMOTION + ANIMATION
In effort to represent the diversity of Women Sound Off's audience,
I created a design system that encapsulates the essence of the
brand by way of authentic, playful, minimal, shapes and bold colors coming together in this festival.
With the assistance of a designer,
we created marketing assets shown through social media, in the forms of digital flyers, influencer graphics and video ads.
Video promotions were brought to life with playful energy, sharp movements and graphic compositions.