The Healing Cloud – a Los Angeles-based wellness company founded in 2024. They promote holistic well-being through the transformative power of Sound Therapy, Reiki, and Breathwork.
Their mission is to create a serene and nurturing environment where individuals can reconnect with their inner selves, release emotional blockages, and cultivate a deeper sense of peace, guiding each person to live their fullest, most authentic life.
SERVICE
• Brand Identity
• Copywriting
• Website/LinkTree
• Merch
VISIT SITE
The Healing Cloud
Project Scope
The client sought a comprehensive brand identity and digital presence to launch their services effectively.
My role encompassed:
Brand Identity Design: Developing a distinctive logo and visual elements that resonate with the wellness community.
Website Development: Creating a user-friendly, one-page scroll website on Squarespace, including contact forms, FAQs, and a pricing page.
Merchandise Design: Designing apparel that aligns with the brand's ethos of balance, wellness, and self-care.
Social Media Integration: Developing a Linktree format for streamlined service access via social media platforms.
Logo + Typography
The Healing Cloud commissioned me to develop a visual identity that would establish a strong presence in the wellness space. Central to this effort was the creation of two logotypes: one designed for digital applications such as web headers and minimal layouts, and another intended for high-visibility use across merchandise and website footers.
Both logotypes are set in Etna, a distinctive typeface by Mark Simonson. This modern reinterpretation of a Victorian-style font strikes a balance between calm simplicity and expressive detail, making it well-suited for a millennial and
Gen X audience seeking a blend of tradition and modernity in wellness branding.
Color + Shape (Favicon)
The Healing Cloud’s color palette is intentionally restrained to evoke a sense of calm and clarity. It includes off-black, cream white, and two signature brand colors:
Radiant Renewal – a bright lilac symbolizing transformation and new beginnings
Ethereal Harmony – a deep burgundy representing balance and grounding
Each color was carefully chosen to reflect the values and emotional resonance of the brand’s healing practices.
For the favicon, I designed a minimalist icon composed of the brand’s initials and a guiding star. This symbol reflects the brand’s mission—to support individuals on their journey toward living a more authentic and fulfilled life.
Website
To align with The Healing Cloud’s new brand identity, I refreshed the existing Squarespace website while preserving its original structure and user flow. The redesign focused on creating a seamless one-page scroll experience that feels intuitive and welcoming to users.
Key features included:
A contact form integrated directly into the scroll for easy outreach
A dedicated FAQ section to address common questions and reduce friction
A clearly labeled pricing page accessible via the main navigation for quick reference
This approach ensured brand consistency across digital touchpoints while enhancing usability and maintaining the platform’s original framework.
Social Media Integration - Linktree
To support The Healing Cloud’s presence on social media, I designed a streamlined Linktree experience that serves as a digestible, mobile-friendly hub for users accessing the brand via link-in-bio platforms like Instagram.
Each button on the Linktree directs users to a dedicated landing page with brief descriptions of The Healing Cloud’s services, allowing for quick discovery and engagement. This solution enhances accessibility for mobile users and ensures that core offerings remain just one tap away, reinforcing a smooth and consistent brand experience across channels.
Merch
The Healing Cloud’s apparel line was designed to extend the brand’s mission beyond its services, offering wearable pieces that blend comfort with purpose. Each item is thoughtfully created to support individuals on their healing journey, serving as a daily reminder of balance, wellness, and self-care.
The designs align with the brand’s visual identity while promoting mindfulness in everyday life. Just like the services offered, the merchandise encourages people to stay grounded and connected to their intentions, wherever they go.
Credits
Role: Designer, Art Director
Photographer: Angela Roma
Client: The Healing Cloud
Women Sound Off — Festival —
Women Sound Off — Festival —
Selected Work
