Journey With Angela – a Los Angeles/Orange County-based Sound Therapy business founded in 2023.
I was approached to design a new identity and logo to help launch their business on social media.
SERVICE
• Brand Identity
• Socials
VISIT SITE
Journey With Angela
Logo + Typography
The client, Journey with Angela commissioned me to design an identity and logo for her small business venture into the wellness world.
She requested a logo that centers herself and highlights her sound therapy business. Since her name is the main focus of her business. We decided a silhouette in a meditative pose was appropriate. Including radial sound points that target several charkas and sparkling stars twinkling the magic and rejuvenation, a sound bath can provide.
The logo uses a special font called Moglan designed by Pentagonist Studio. It’s a modern ligature serif font that carries a feminine, magical undertone.
Color + Icon
The color palette has warm earthy tones that are both feminine and minimal in their application. Each color has meaning behind its name, all qualities and feelings provided by the business.
The icon is composed of the logo with her silhouette as a symbol of magic and rejuvenation found in sound bath practices.
Social Media
After launching the client’s new logo and identity design, her sound therapy business boomed with event pop-ups at corporate offices like Live Nation Entertainment, and Horchateria where she holds a bi-monthly residency for Spanish/English group sessions. I would like to thank Angela for trusting me in providing a service that helped scale up her business successfully.
Instagram Highlight Covers
Credits
Role: Designer
Client: Journey with Angela
Loisa — The New Latin Kitchen —
Loisa — The New Latin Kitchen —
Selected Work
