Rewiring America – a nonprofit dedicated to accelerating electrification in American households.

I was contracted by Purpose Venture Group (PVG) as the UI Designer and Presentation Designer for a high-impact initiative with Rewiring America.

The project aimed to unlock billions of dollars in home value for Airbnb Hosts through public credits, rebates, and private incentives, while positioning Airbnb as an industry leader in sustainable travel.

My role involved designing the visual identity and user experience for the proposed web and mobile app, as well as creating compelling mockups and presentation materials to support the initial partnership pitch to Airbnb.

SERVICE
• UI Design
• Presentation Deck

AIR BNB & REWIRING AMERICA — PROPOSED DESIGN FOR ELECTRIFICATION PILOT PROGRAM

Easy Audit App

Electrification presented Airbnb Hosts with a unique opportunity for lower energy bills, higher property values, smarter climate actions, and safer and healthier homes. But many Hosts weren’t yet aware of these benefits. Thus, PVG kicked off the Airbnb work by creating a multi-media campaign for Hosts to learn about the benefits of electrification. Additionally, PVG provided a personal electrification planner to help Hosts calculate the financial incentives specific to them and different electrification measures.

Working cross-functionally with the product team at Rewiring America, as the UI designer, I managed to follow branding guidelines and build out a UI kit for future use as the product grows post-pitch.

AFTER EASY AUDIT — RESULTS PAGE

Presentation Deck

I developed a presentation deck for Rewiring America’s partnership proposal to Airbnb. By combining a cohesive visual identity with strategic storytelling, the deck helped secure Airbnb’s commitment to the initiative. It was an opportunity where I applied my skill sets in considering global audiences, articulating design concepts, and simplifying complex concepts, while managing stakeholder communications.

PILOT PROGRAM IMPACT:

PVG helped Airbnb significantly reduce the out-of-pocket costs for Hosts—by 59 percent for Weatherization, 26 percent for Heatpumps, and 36 percent for EV Chargers.
Promoted Airbnb as a national leader on innovative funding and incentives for electrification, paving the way for Airbnb to launch a fossil-free homes category by 2030.